Sony A95K (XR-65A95K) Assessment


The Sony A95K – the model’s first QD-OLED TV – is undoubtedly spectacular from an image and audio perspective. It’s not good because the design could possibly be extra accommodating, and its feature-set doesn’t have the large attraction of its rivals, however should you love watching TV and movie on an enormous display screen, this Sony serves up a regularly beautiful picture.


  • Attractive Dolby Imaginative and prescient picture
  • Slick movement dealing with
  • Expansive sound system
  • Good upscaling (up to a degree)
  • Accessible good interface


  • Obstructive stand
  • Pink push to complexions
  • Nonetheless costly


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  • CanadaTBC
  • AustraliaTBC

Key Options

  • QD-OLED display screenQuantum Dot panel equipped by Samsung Show

  • VRR assistVariable refresh charges assist for gaming

  • Cognitive Processor XRImproves color distinction and depth notion in a picture


When QD-OLED was first introduced by Samsung Show, I didn’t count on one other TV model would hog the limelight by being the primary to disclose the brand new tech.

However that’s precisely what Sony did, gazumping Samsung with the A95K, a TV that merges one of the best traits of Quantum Dot expertise – excessive brightness and large color vary – with the proper blacks and distinction of OLED.

This primary-gen mannequin will ultimately be usurped by the A95L within the second half of 2023. Do you have to maintain off or get the A95K? Learn on to seek out out.


  • Imposing presence
  • Minimalist aesthetic
  • Twin-stand positioning

This primary-gen QD-OLED is obtainable in two sizes: the 65-inch model (XR-65A95K), and the 55-inch type (XR-55A95K) we reviewed in 2022.

Sony A95K rear panel
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As befitting its 65-inch display screen, the Sony A95K is sizable piece of TV actual property however in-keeping with Sony’s design philosophy, it’s additionally minimalist in look. The bezel on the highest and sides is barely noticeable, which provides the display screen a chance to dominate.

Sony A95K rear stand placement
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The Sony A95K comes with a stand, which will be positioned in two methods: back and front.

The thought is if you need it sat near a wall, place the stand on the entrance within the ‘wall match’ place. Place it behind and it acts as a counterweight with a lean of round three levels in comparable style to the A1 OLED. Whichever possibility you go for, the stand requires loads of house. Even on a stand for 65-inch TVs, it’s hanging over each edges.

Sony A95K hanging over the edges
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Connections are downward-facing, and positioned in the direction of the underside of the TV’s rear finish, and with the stand hooked up that makes connecting sources a ache to fit in. I additionally don’t know the place the HDMI 1 enter is – I’ve been staring behind this TV for weeks and I can’t for the lifetime of me determine the place it’s.

Google TV Interface

  • Higher curation than Android TV
  • Watchlist nonetheless within the fallacious place
  • Premium distant

Sony moved to the Google TV interface just a few years again, and I discover it an enchancment over Android TV. The interface is cleaner, extra vibrant, and visually extra attention-grabbing which has the added impact of constructing it extra inviting to make use of.

Sony A95K Google TV
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I nonetheless suppose not having the Watchlist on the Dwelling web page is a mistake. I get the purpose of furnishing customers with extra ‘new’ curated content material, however I additionally suppose it’s daft that saved content material is squirrelled away within the ‘Library’ tab as a substitute of being on the ‘Dwelling’ web page. I need my content material – new and previous – shut by, and this doesn’t do this.

There are tabs for Motion pictures, TV, Apps, Library, and Sony; the latter is for providers akin to BRAVIA Core the place you possibly can stream Sony titles at close to 4K Blu-ray bitrates (you probably have the connection speeds for it). Touchdown pages for titles in ‘Motion pictures’ and ‘TV’ are the identical as they’re on Android, except for the ‘thumbs up/down’ button that feeds into the all-conquering algorithm to serve up extra titles to look at.

Sony A95K movie landing pages
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In direction of the right-hand facet of the display screen are fast settings the place you possibly can entry inputs, image settings, notifications, and your Google profile. Hit the settings button on the distant and that brings up a fast setting menu for extra customisation. Having each appears relatively slightly an excessive amount of.

From there you possibly can head to the primary settings part, although one side that annoys me is that should you’re streaming a programme, it kicks you out from the app and returns you to the ‘Dwelling’ display screen. WebOS and Tizen don’t do this.

Sony A95K remote control
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The distant has an aluminium sheen and backlit buttons. It’s slimmed and gotten smaller from the already elegant wand of earlier years, with fewer buttons and a sparser look, in addition to fast entry buttons to BRAVIA Core, Netflix, Prime Video and Disney+.

In the event you lose the distant, you’ll be glad to comprehend it has a finder perform. You may ask the TV (by its built-in microphones) ‘the place’s my distant?’ and it’ll play a tune to assist find it.


  • Comes with the brand new BRAVIA CAM
  • HDMI 2.1 contains VRR and 4K/120Hz
  • New Netflix Adaptive Calibrated mode

The Sony A95K has the BRAVIA CAM as commonplace that may be placed on high within the centre through a connector around the again. This digital camera can recognise the place individuals are sitting in a room and optimise image and sound accordingly (by the Ambient Optimisation Professional characteristic). There’s assist for gesture controls and video chat.

Alongside BRAVIA Core there’s Netflix Adaptive Calibrated mode that makes use of the A95K’s built-in gentle sensor to tweak distinction and element in accordance with a room’s ambient gentle for optimum image efficiency. There’s no Filmmaker mode (Sony trusts its personal processing) though there’s a Creator Calibrated Mode for BRAVIA Core and Netflix that enables the person to regulate and optimise settings.

Sony A95K connections
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The A95K has two HDMI 2.1 inputs and helps variable refresh charges (VRR), auto low latency mode (ALLM) and 4K/120Hz. Latency is claimed to be round 8.5ms, however my measurements confirmed it at 16.1ms. My assumption is the 8.5ms determine is with VRR enabled.

PS5 house owners profit from Auto Style Image mode (mainly ALLM) and Auto HDR Tone Mapping that optimises the PS5’s HDR output to the Sony TV it’s linked to. This characteristic is excellent out of the field with few changes wanted to get the best HDR efficiency. Though you may play video games in Dolby Imaginative and prescient, there’s not a local Dolby Imaginative and prescient sport mode. That’ll be supported by the A95L.

Sony A95K HDR adjustment
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The remainder of the options contains Chromecast and Google Assistant: AirPlay 2 and HomeKit, ‘works with’ Alexa assist (through one other appropriate gadget) and Bluetooth connectivity. Bodily connections embody a terrestrial and (two) satellite tv for pc inputs, Hybrid with S-Heart Speaker Enter, digital audio output, Ethernet and two USB inputs.

QD-OLED remains to be inclined to display screen burn, however the A95K incorporates a diffusion sheet to distribute warmth uniformly to forestall picture retention.

Image High quality

  • Extra pure trying colors and gradations
  • Spectacular movement
  • Sturdy upscaling up to a degree

Lots has been made in regards to the brightness of QD-OLED vs OLED, and it’s true the Sony A95K doesn’t blitz the competitors by way of HDR peak brightness. The Samsung S95B is marginally brighter, certainly the 2022 LG G2 OLED is brighter whereas the G3 OLED blows it out of the water.

I measured the Sony at 980 nits on a 5% HDR window (Cinema mode introduced up comparable outcomes), whereas Vivid mode crept above 1000 nits. It reveals the Sony isn’t trying to dazzle with its peak brightness, and whereas brightness isn’t the be-all and end-all, the mixture of its brightness and the color efficiency of QD-OLED panel is a potent one for the Sony A95K.

Sony A95K Prime Video Men
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There are points, nevertheless. The Sony A95K (just like the Samsung S95B) suffers from a pink push. Complexions of characters in a Prime Video stream of Males err in the direction of the pink spectrum, which might make them look overly achieved – the pink color of the costume Jessie Buckley’s character wears has extra punch than it does an LG OLED65G3, however I really feel the LG strikes a extra pure look.

One other slight difficulty are black ranges. The A95K struggles in low-light scenes, the form of that are frequent in Netflix’s The Dig. A scene in a pub is conveyed in a obscure, murky method, with blacks showing raised relatively than true black. The ensuing picture is one with a fuzzy sense of definition.

Sony A95K The Dig black levels
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The A95K’s Cognitive XR processor doesn’t fairly extract each little bit of element from individuals’s faces both. It’s a small element however creases and wrinkles on individuals’s foreheads are smoothed out – when you discover it, it offers faces a waxier look.

Now onto the good things. Colors are wide-ranging and various. In comparison with an LG G3 OLED there are extra shades of colors in any given picture, and the Sony tends to pick small color particulars – the slight gold tinge in Edith Fairly’s hat in The Dig – that slips by LG.

Sony A95K Bullet Train
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With the best movie, the set’s Dolby Imaginative and prescient efficiency is strikingly good. Bullet Prepare appears to be like luxurious with tremendous ranges of distinction that create a three-dimensional sense of depth to the picture. Colors throughout the carriages fluctuate from luxuriant and wealthy to great-looking neon tones, and complexions seem extra naturally dealt with with assistance from Dolby’s HDR format. Sharpness, element, and readability are all excessive – that is an immersive viewing expertise.

Whites are additionally purer and cleaner in tone, taking up a superb look that will have Daz cleansing powder trying on with envy. Though there’s the pink push, complexions look stronger and brighter, and the A95K makes use of its brightness to good impact with highlights – Captain Marvel’s pulse blasts beam with extra depth on the Sony.

Sony A95K Captain Marvel
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Though its black ranges aren’t as sturdy, conversely the Sony’s sense of near-dark element is best than the LG G3, selecting out extra element in darker scenes. Barely waxy foreheads apart, total element ranges impress because the Sony can select small particulars with finesse.

Sony’s movement interpolation is among the greatest within the TV market and is excellent on the A95K. With a 4K Blu-ray of 1917 on display screen it retains the filmic, 24fps look of movie with out inflicting the Cleaning soap Opera Impact. The picture is secure, there’s much less noticeable blur as Schofield stumbles by the trenches, though there’s minor judder to his hand actions and edge noise round his jacket.

It’s by no means too distracting although and avoids artificiality or cardboard sense of depth. There are occasions when movement is best on LG’s OLEDs, particularly with panning pictures which on the LG are extra secure. I’d suggest avoiding the ‘Clearness’ setting that inserts a black body because it creates a flickering impact like a fluorescent gentle.

Sony A95K The Matrix upscaling
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Upscaling of Hello-Def and commonplace definition sources just isn’t as sharp as Samsung and LG’s fashions, however that seems intentional. A Blu-ray of The Matrix didn’t boast the identical ranges of readability and sharpness I’ve seen on 2023 OLEDs, however nonetheless got here throughout as detailed and outlined. The inherent movie grain wasn’t handled as noise, trying extra filmic and delicate.

Streaming Males in HD introduced smoother gradation with colors within the intense flashback scenes. There’s extra noise and striping seen within the corners of the picture on the LG G3, whereas with the A95K the assorted pink and orange hues mix extra seamlessly.

Sony A95K Men colour gradation
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With commonplace definition, it’s extra of a wrestle. Colors are conveyed naturally, there’s no apparent striping and gradations look clean sufficient, however there’s sign noise that the Sony A95K can’t clean out, whether or not it’s in individuals’s faces or round them. Edges are delicate, textures are smoothed over – a DVD of Dangerous Boys or Star Trek sees the LG G3 OLED handle noise higher than the A95K.

Sony A95K Bad Boys upscaling
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Sound High quality

  • Options actuators that vibrant the display screen
  • Punchy, weighty bass

The XR-65A95K makes use of Sony’s Acoustic Floor Audio+, which vibrates the display screen to provide sound. Made up of two giant actuators and two subwoofers, the actuators produce stunning quantities of energy, element, and readability.

It is a punchy, expansive, and clear-sounding efficiency from a TV system. There’s punch to the low finish and extra weight than from any LG or Samsung TV I’ve heard up to now few years.

Voices are inclined to emanate from the place they’re situated on display screen, and dialogue is clear, crisp, and weighty. They’re additionally simply conveyed at a louder degree than I’ve heard from different TVs. You received’t wrestle to listen to what’s mentioned on the A95K.

Sony A95K Apple TV Ghosted
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Watching Ghosted on Apple TV+ the place Cole and Sadie meet for the primary time, and in comparison with the LG G3 OLED, the Sony picks and clarifies out the encompassing atmosphere of the market with extra element; motion scenes are elevated by larger ranges of dynamism and loudness, and the A95K can venture sounds from its display screen higher than the G3 OLED.

It did, after some time, develop a problem with treble when streaming Males, sounding overly sharp and distorted. I’m undecided why, nevertheless it comes and goes because it pleases.

Sony A95K Prime Video Men Geoffrey
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Describing the peak (there’s no actual upward firing side to this sound system) and depth of the soundstage is an space the Sony A95K can wrestle with. It does it higher than different TVs in conveying quiet/loud and close to/far, however this can be a flatscreen TV and there are limits. These limits are, nevertheless, above most different premium TVs.

Newest offers

Do you have to purchase it?

In order for you sensational trying photographs: This Sony serves up a hanging picture with Dolby Imaginative and prescient content material. Of the first-gen QD-OLEDs, it’s the higher mannequin from an image and audio standpoint.

You need a much less cumbersome design: The Sony A95K’s stand takes up an excessive amount of house and doesn’t enable house for a soundbar. Briefly, it’s irritating to cope with.

Ultimate Ideas

From its beautiful Dolby Imaginative and prescient picture to its audio efficiency, the Sony A95K is a excessive performing OLED TV.

It’s nonetheless mightily costly at £2999 nearly a 12 months after its launch, priced equally to new fashions such because the LG OLED65C3 and Samsung QE65S90C.

Black ranges and a slight pink push do have an effect on image high quality. It’s not constructed for players until you personal a PS5, and even then, the options aren’t probably the most wide-ranging.

Sony asks a excessive worth for the A95K, and for cinema and TV followers it’s value paying. It units an excellent basis for A95L, which might hopefully take issues to even larger ranges.

How we take a look at

We take a look at each tv we evaluate completely over an prolonged time frame. We use business commonplace checks to check options correctly. We’ll all the time let you know what we discover. We by no means, ever, settle for cash to evaluate a product.

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Examined over a number of months

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Does the Sony A95K assist Dolby Imaginative and prescient Gaming?

You may play supported video games in Dolby Imaginative and prescient on the A95K, however solely as much as 60Hz and never 120Hz.

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Jargon buster


QD-OLED or Quantum Dot show is an emissive show that mixes Quantum Dot color expertise and OLED-like distinction, viewing angles and ideal blacks. QD-OLED may also hit brighter total and peak ranges for HDR content material